NYC's premier food truck catering, serving since 2011
Auntie Anne's, Cinnabon, and Jamba, fully staffed and delivered to events across all four boroughs.
Three trucks. Zero compromises.
Every vehicle is a rolling flagship — branded, staffed, and stocked to the same standard as the stores you know.
The Pretzel Truck
Hand-rolled on board, baked in small batches — the smell alone starts the line.
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The Bakery Truck
World-famous rolls, warm from the oven and frosted to order at your curb.
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The Smoothie Truck
Real fruit, blended on the spot — the fresh option that still feels like a treat.
Three brands. Forty-eight trucks. One standard.
Every truck is company-owned, DOH-certified, serviced in our own shop, and staffed by our own trained crew.
The Pretzel Truck
Hand-rolled pretzels baked fresh on board — the smell alone draws the line.
The Bakery Truck
Ooey-gooey cinnamon rolls, warm from the oven, iced to order.
The Smoothie Truck
Whirl’d-famous smoothies and fresh juices, blended on the spot.
Need more than one? Mix brands or deploy multiple trucks from the 48-vehicle fleet for festivals and large events.
Three brands. Three feelings.
We don’t sell menus. We deliver the exact moment each brand is famous for.
The warm twist everyone reaches for
Butter, salt, and the smell that finds you across a plaza.
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Dessert that stops the party
Warm Makara® cinnamon, frosted seconds before it’s handed over.
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Fresh enough to feel like a reward
Real fruit, blended loud, poured cold — sunshine in a cup.
One truck became a lineup. The lineup became a fleet.
Each brand we added was earned — licensed partnerships built on years of running the last one right.
First Auntie Anne’s Truck
Eddie Cumart takes fresh-rolled pretzels out of the mall and onto the street.
Auntie Anne’sExpansion
Demand outgrows one truck. More vehicles, more crews, first repeat corporate clients.
Growing FleetCinnabon
The world-famous roll joins the lineup — and weddings find their dessert course.
CinnabonJamba
Smoothies blended on board — the wellness option that rounds out every event menu.
Jamba48-Vehicle Fleet
Three licensed brands, one commissary, and NYC’s largest branded food truck operation.
All Three BrandsWhy branded trucks win the sidewalk
Any truck can park at your event. Only one kind draws a line before the window even opens.
Auntie Anne’s, Cinnabon, Jamba — guests know exactly what they’re getting.
Brand-standard recipes and training on every single truck.
Clean branded vehicles that elevate your event’s photos.
Official brand agreements — not knock-off menus.
“Wait, they got Cinnabon?” is the reaction you’re paying for.
48-truck fleet, in-house mechanics, backup vehicles on call.
Guests hesitate at food they can’t vouch for.
Great one week, disappointing the next.
The truck in your event photos is a gamble.
No standards body behind the food or the service.
Guests try it. They don’t talk about it after.
One truck breaks down, your event has no plan B.
From a team lunch to a borough-wide festival
Capacity isn’t a promise — it’s a fleet. Here’s how we match trucks to your guest count.
48 trucks deep. No event in NYC has ever out-scaled us.
Venue requirements, in plain English
Most NYC venues qualify without even trying. Here’s the full list — and if you’re unsure, your coordinator will confirm it for you.
About two parked cars of curb space — a standard NYC loading zone fits comfortably.
Curb, lot, or plaza — roughly two car lengths.
Level ground keeps ovens and blenders happy.
A drivable route to the spot — we handle the maneuvering.
Overhead room clear of low branches, wires, and awnings.
Our trucks are self-powered — outlets are a bonus, not a requirement.
Private property? Even easier — on private lots and campuses, most street permitting doesn’t apply. Your coordinator confirms the details.
Rain, heat, holidays, and 6 AM load-outs — the operation never closes, because NYC never does.